"We must design for the way people behave, not for how we would wish them to behave." – Don Norman
User Experience Mindset
Design Process and Iteration
I am a believer in user centric design (UCD), a huge fan of Don Norman and a lover of solving problems that make the world easier to navigate. A user experience approach to design has changed the way I look at not only projects, but everything around me.
Jen has a tremendous technical understanding of her work. She designs and codes any web asset that's required from start to finish, all the while maintaining industry best practices so everything can be hosted with no issue.